Glossary / Sales Sequence
Sales Sequence
A predefined series of outreach steps sent to a contact over time, advancing automatically until the contact replies, converts, or exits.
A sequence (or cadence, or drip) is a scheduled multi-step outreach: an initial message, follow-ups at defined intervals, and exit conditions that pull a contact out when they reply, book a meeting, or unsubscribe. It exists because consistent follow-up is where most small sales operations actually lose deals.
The exit conditions are the part that determines whether a sequence is a tool or a liability. A contact who replies and still receives step four has been told, unambiguously, that nobody read their reply. A contact who unsubscribed and still receives anything is a compliance problem, not a UX problem.
Suppression is the related concept: a list of addresses or domains that must never be enrolled or sent to, checked independently of individual sequence logic. Enforcing suppression only at enrollment leaves a gap for anyone who opts out mid-sequence, which is precisely when people opt out.
How Nexus handles this
Nexus sequences enforce opt-out and the suppression list at both enroll time and send time, so a contact who opts out mid-sequence stops receiving mail rather than finishing the run they were already in.
More terms
MSP (Managed Service Provider)
A company that remotely manages a client's IT infrastructure and end-user systems on an ongoing, proactive basis — usually a flat-fee contract, not break-fix billing.
RMM (Remote Monitoring and Management)
Software that lets an MSP monitor device health and perform remote management tasks — patching, scripting, remote control — across every client site from one console.
PSA (Professional Services Automation)
Software that runs the business side of MSP operations — ticketing, SLAs, billing, contracts, and client records — the system of record most MSP work flows through.
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